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A fresh new website for the world renowned chef and food writer

Ottolenghi brand image
Ottolenghi homepage design
Ottolenghi homepage design
Ottolenghi homepage design
Ottolenghi recipe pages design
Ottolenghi recipe page design
Ottolenghi follow mode
Ottolenghi recipe collections
Yotam Ottolenghi
Ottolenghi mobile shop designs
Ottolenghi product page design
Ottolenghi product page
Ottolenghi Sad Face Graphic
Ottolenghi restaurants page design
Ottolenghi foodipedia

Project overview

We were thrilled to work on behalf of Studio Graft, leading the UX & Design on an exciting project for one of the food industry's most iconic brands.

Whilst looking to completely revamp their website, Ottolenghi were also undertaking a rebranding exercise with Irving & Co in preparation from some ambitious growth plans. We worked collaboratively with client and partner agencies to re-imagine their web platform, with a strong focus on improving the recipe experience.

The design approach was shaped by the simplified and refined brand identity, with a clean, minimal interface that lets the visual content shine through.



Web design

Project link