THE EDGE

The Edge is a monthly digital wellness drop powered by some of the most recognised names in sport. Designed as an athlete led multimedia guide, each edition explores six core pillars of performance, fuel, move, train, recover, rest and focus, translating elite insight into practical guidance for everyday life.

Working on behalf of Iconome, we led the brand development, visual identity and digital experience, creating a scalable system across web and social. The website is built in webflow and adapts each month to cater for new monthly drops, with an archive optimised for long term visibility on search.

The result is a structured digital ecosystem designed for repeat content, commercial collaborations and audience growth.