Gut & GLORY

Gut & Glory is a fibre-rich sauces brand built around bold flavour and gut health. Some Yellow created their ecommerce platform, working closely with client, and their brand designer Ross Teperek, to translate the visual identity into a clear, high-performing digital experience.

The site uses a headless Shopify setup, with Webflow powering the front end and Shopyflow handling the integration, giving the client full control over content while maintaining a robust ecommerce backend. The result is a modern, scalable platform designed to support growth, campaigns and ongoing product expansion.

We supported with their marketing automation and conversion optimisation, integrating with Klaviyo to power personalised messaging and campaigns.