RUGBYDAO

RugbyDAO is a global, fan led organisation building a new future for the sport. Developed by PEDL Labs, the initiative brings together World Cup champions, club custodians, rightsholders, innovators and supporters to create a more connected and participatory rugby ecosystem.

Some Yellow was commissioned to evolve their brand identity and design and build a new website in Webflow to support its next phase of growth. The logo was refined and strengthened, forming the foundation of a more confident and cohesive visual identity. The wider system balances authority and energy, positioning RugbyDAO as a credible, future focused organisation within the sport.

The Webflow site clarifies the mission, supports the Genesis Founders campaign and sets the stage for the wider Fan Pass launch. The result is a more mature and structured brand presence that moves RugbyDAO from early movement to a more established platform within the global rugby landscape.